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Corporate Website Development from Scratch: A Complete Guide for Entrepreneurs




For large business owners, developing a corporate website is an important step. Complex resources are typically ordered from specialized agencies. However, not everyone understands where to start or the stages involved in collaborating with such companies. This is why we've created a comprehensive guide for entrepreneurs on the step-by-step process of building a corporate website.




Stages of Developing a Corporate Website from Scratch


Every corporate business site needs to be a complex and structured system. Creating such a system takes time, and not all companies have the required specialists. Therefore, it’s more rational to contact an agency that specializes in creating these types of resources and has the necessary personnel. Generally, when working with an agency, website development consists of the following stages:



  • defining project goals;
  • writing a technical specification (TS);
  • design development;
  • layout creation;
  • programming;
  • testing;
  • SEO optimization;
  • identifying and correcting errors.

Each stage is very important, so it's worth examining them in more detail.




Project Goals


At this stage, you need to understand the purpose of the resource. Business owners often aim to:



  • increase brand recognition;
  • attract new partners;
  • boost sales volumes;
  • digitalize interactions between employees and customers.


Depending on these goals, agencies can create portals of different formats. Therefore, it’s best to determine the main goal before ordering.





Writing the Technical Specification



To ensure the website meets all the client's expectations, it’s essential to write a well-defined TS. Usually, the TS includes:



  • description of the resource;
  • goals and tasks;
  • timelines;
  • design requirements;
  • structure;
  • technologies;
  • functionality;
  • internal page requirements;
  • content;
  • deadline.

Without a clear TS, the site won’t perform its intended functions.




Design



The design affects how clients perceive the website, so it should be given special attention. Requirements in the TS should include:



  • the style of the resource;
  • structure;
  • calls-to-action elements.




Site Layout


In other words, layout creation is the structuring of the website through HTML coding. Special text and graphic programs are used for this, ensuring the site displays correctly in browsers and meets W3C standards.




Programming


For many clients, programming is one of the most known stages of website development. This step establishes the mechanism for managing the website, its design, and interface. It involves:



  • scripting user interactions;
  • enhancing loading speed;
  • optimizing for high traffic.


Testing


The developer needs to verify that the site functions correctly. The speed of this stage depends on the website's complexity. In general, it involves:



  • preparatory work;
  • functional testing;
  • HTML/CSS validation;
  • usability assessment;
  • security analysis.

Font consistency and link validation are also checked.



SEO Optimization


SEO optimization aims to improve the site's search engine ranking and is divided into internal and external optimization. Internal focuses on on-page improvements, while external enhances relevance across the web.



Error Correction


Creating a professional corporate site involves addressing adjustments. The agency presents the final resource to the client for review and feedback before launch.

Corporate Website Development from Scratch: A Comprehensive Guide for Entrepreneurs