Overly broad targeting
The campaign spends on informational, educational or loosely related terms with no purchase intent.
GOOGLE ADS · ANALYTICS · OPTIMISATION
Google Ads management built around qualified leads
We structure paid search around real customer intent, control search terms and connect campaigns with relevant landing pages, analytics and CRM data.
Media spend is separate from the management fee
from €450/monthGoogle Ads management
Search + Shoppingformats selected for the model
GA4 + CRMqualified-lead attribution
TRUSTED BY
Selected clients
Companies across Ukraine and Europe for which we have built websites, services and digital products.APEX ART HOLDINGapexartholding.com↗SVT UKRAINEsvtukraine.com.ua↗APEX AUTOapexavto.com.ua↗INSORTEXinsortex.com↗EURO-MONTeuro-mont.sk↗AUTOBUS CENTERautobuscenter.ua↗CRESTYLcrestyl.com↗DMZdmz.md↗ARCHICOMarchicom.pl↗BRITISH HILLSbritish-hills.com.ua↗TELEKONtelekon.ua↗AUTOHELP 24autohelp-24.pl↗PHONE MARKETphonemarket.nl↗VENTILATIELANDventilatieland.nl↗RESTART LAWrestartlaw.com.ua↗TIMIKAtimika.com.ua↗
WHY PAID SEARCH FAILS
Budget is not lost through bids alone
Even an expensive click will not become a customer when the campaign attracts the wrong demand or the page fails to continue the promise made by the ad.
Poor message match
The keyword, ad and landing page address different needs, weakening traffic quality and conversion.
Misleading conversions
Google learns from button clicks or form opens instead of successful enquiries, calls or purchases.
Landing-page friction
Slow loading, an overloaded first screen, a difficult mobile form or weak trust signals stop the user.
END-TO-END SERVICE
What Google Ads setup and management includes
We build a controlled enquiry acquisition system rather than merely creating campaigns inside an advertising account.
Demand and competitor review
Search demand, results pages, competing offers and landing pages are reviewed before budget is committed.
Keywords and negatives
Terms are grouped by intent, priority services are separated and irrelevant traffic is blocked proactively.
Campaign architecture
Services, markets, languages and match types are separated so that spend and results remain controllable.
Ads and assets
Relevant headlines, descriptions and useful assets are aligned with the destination page.
Analytics and conversions
GA4, Google Ads, forms, calls, UTM data, thank-you pages and CRM source capture are verified.
Optimisation and reporting
Search terms, devices, timing, location and lead quality are reviewed to remove waste and scale effective combinations.
Not sure where your media budget is being lost?
We will review the campaigns, conversion tracking and landing page, then identify the first priorities.
ONE FUNNEL
Campaign, landing page and analytics work together
Our team can improve not only Google Ads but also the landing page, form and event tracking. This removes the gap between campaign management and development.
- 01
Search intent
We prioritise searches that signal a genuine need for a supplier or product.
- 02
Relevant proposition
The ad answers the search and leads to a page dedicated to that exact need.
- 03
Low-friction conversion
CTA, form and mobile journey allow the visitor to enquire without unnecessary steps.
- 04
Lead quality
Campaign and keyword context reaches analytics or CRM so value is judged beyond raw volume.
WHO IT IS FOR
Campaign architecture follows the sales cycle
Services, e-commerce, local demand and B2B need different keywords, pages and measures of success. One copied structure cannot serve them all.
Professional services
High-intent search, focused service pages, calls and qualified enquiries.
Online stores
Shopping campaigns, category traffic, Merchant Center, purchases, revenue and return on ad spend.
Local businesses
Location, schedule, calls, directions and searches tied to specific service areas.
Complex B2B offers
Narrow demand, longer decisions, contextual forms and source data passed into CRM.
ENGAGEMENT OPTIONS
Google Ads management pricing
The final scope depends on services, markets, languages, product volume, analytics readiness and landing-page condition.
Google Ads audit
from €350Campaign architecture, search terms, bids, ads, conversions and spend leakage reviewed with an action plan.
Campaign setup
from €600Keywords, negatives, structure, ad assets, conversion tracking and launch preparation.
Ongoing management
from €450/monthSearch-term and budget control, optimisation, testing, reporting and lead-quality review.
Google media spend is paid separately. Scope and performance criteria are agreed before work begins.
HOW WE WORK
From diagnosis to responsible scaling
- 01
Goals and economics
We define services, geography, margins, acceptable lead cost and what qualifies as a valuable enquiry.
- 02
Preparation
Keywords, landing pages, forms, analytics and data transfer are checked before launch.
- 03
Launch
Campaigns, ad assets, negatives and safeguards are configured for controlled initial traffic.
- 04
Learning from evidence
Real search terms, on-page behaviour and lead quality are reviewed, not clicks alone.
- 05
Optimisation
Budget, keywords, ads and landing pages are adjusted based on actual outcomes.
- 06
Scaling
Volume increases only where the funnel supports an acceptable cost and quality of enquiry.
FAQ
Questions about Google Ads
01How much does Google Ads management cost?
An audit starts from €350, campaign setup from €600 and ongoing management from €450 per month. Google media spend is paid separately.
02What media budget do I need?
It depends on click prices, geography, demand and acceptable lead cost. We estimate a starting range after keyword research without presenting a forecast as a guarantee.
03How quickly can enquiries appear?
Paid search can generate enquiries after launch, but reliable optimisation needs enough impressions, clicks and verified conversions.
04Can you guarantee a number of leads?
No. Demand, competition, offer, website, budget and sales handling all affect the result. We commit to the agreed work, transparent measurement and systematic optimisation.
05Do I need a dedicated landing page?
Not always. An existing page can work when it precisely matches intent, performs well on mobile and offers a clear action. Otherwise a focused landing page is recommended.
06How do you measure lead quality?
Where possible, campaign, ad and keyword context is passed into CRM and sales marks the outcome. This allows decisions to go beyond formal conversion counts.
START WITH DIAGNOSIS
Request Google Ads management
Share the offer, target market and current situation. We will check whether the campaign, analytics and landing page are ready to generate enquiries.