Case study · Archicom
A digital platform for a Polish residential developer, connecting property projects, local offers, real estate discovery and contact journeys for prospective buyers.
Developer property portal
When a developer operates across cities and construction stages, the website must isolate relevant properties quickly while continuing to build confidence in the wider brand.
The catalogue organises a substantial property portfolio around understandable criteria. Visitors move from a broad market view to a specific development and available options without becoming lost in corporate navigation. Filtering reduces irrelevant browsing and supports a more focused search.
Project pages combine positioning, architecture, location, infrastructure, imagery and practical conditions. Prospective buyers gain a coherent understanding before moving to property selection or contact, making the next step more informed.
A stable hierarchy separates corporate, geographic and product searches. Every development has individual metadata and content, while related neighbourhood, news and availability pages strengthen topical relevance as the portal grows with the portfolio.
Archicom customers need to complete the core “property discovery” journey without losing context on a smaller screen. The interface therefore prioritises responsive apartment discovery interface, clear content hierarchy and accessible actions at the moment they become relevant. This makes the mobile version a complete working experience rather than a reduced copy of the desktop website.
Every commercial block is connected to the project objective: to organise a large project portfolio around the buyer's actual search journey. Service details, examples, proof and calls to action appear in a deliberate order, so the visitor can understand the offer before being asked to contact the team. The resulting benefit is practical: visitors move from the brand to a relevant project faster.
The delivered real estate portal is structured so that the team can add new pages, categories, projects or editorial material without breaking the original customer journey. Technical and content foundations support further optimisation, advertising destinations and organic discovery. As the business grows, the portfolio can scale across new cities and developments.
Case study · Archicom
Project overview
A digital platform for a Polish residential developer, connecting property projects, local offers, real estate discovery and contact journeys for prospective buyers.
A developer portfolio contains multiple cities, developments, stages and apartment types. Visitors need to move quickly from brand communication to a specific location and relevant offer.
We structured navigation around projects and geography, connected promotional campaigns to offers and kept property discovery central. The visual system communicates the scale of the brand without obscuring catalogue actions.
What we delivered
Business value
Useful resources
Delivery approach
We identified the audience, primary user scenarios and the information customers need before their first enquiry.
We planned the page hierarchy and content around a real action — selection, enquiry, purchase or consultation.
We combined a custom visual direction with responsiveness, performance and manageable functionality.
We verified key scenarios and prepared a structure that can continue to develop after launch.
Questions about this case
A digital platform for a Polish residential developer, connecting property projects, local offers, real estate discovery and contact journeys for prospective buyers. The primary objective was to organise a large project portfolio around the buyer's actual search journey.
Development project and offer catalogue; City and location-based navigation; Detailed residential project pages; Promotional campaigns and special offers; Contact forms and online consultation; Responsive apartment discovery interface.
Visitors move from the brand to a relevant project faster. Marketing campaigns stay connected to property inventory. The portfolio can scale across new cities and developments.
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