Case study · Insortex
A substantial B2B website for an industrial equipment manufacturer, connecting products, processing directions, completed systems, service, financing and quotation journeys.
Complex international B2B
Industrial sorting equipment is a considered purchase that requires technical evaluation, evidence and consultation. Insortex guides visitors from a production challenge to the relevant solution and team.
Buyers do not always begin with a machine name; they may be looking for better sorting accuracy, product quality or line performance. Product pages are connected with application context so visitors can move from a material or operational problem towards an appropriate equipment configuration.
Specifications, operating principles, service, finance and delivered projects answer different stakeholder questions. Engineers can understand the technical foundation while decision-makers see implementation and support context. Together, those layers prepare prospects for a more productive B2B enquiry.
Separate language versions and consistent product architecture support multiple markets without mixing intent. Equipment categories, industry applications, cases and educational resources form topical clusters for organic discovery and provide more relevant landing destinations for international campaigns.
Insortex customers need to complete the core “solution discovery” journey without losing context on a smaller screen. The interface therefore prioritises consultation and quotation forms, clear content hierarchy and accessible actions at the moment they become relevant. This makes the mobile version a complete working experience rather than a reduced copy of the desktop website.
Every commercial block is connected to the project objective: to organise a broad equipment portfolio for domestic and international buyers. Service details, examples, proof and calls to action appear in a deliberate order, so the visitor can understand the offer before being asked to contact the team. The resulting benefit is practical: different audience segments receive relevant entry points.
The delivered corporate product catalogue is structured so that the team can add new pages, categories, projects or editorial material without breaking the original customer journey. Technical and content foundations support further optimisation, advertising destinations and organic discovery. As the business grows, the architecture supports international and organic growth.
Case study · Insortex
Project overview
A substantial B2B website for an industrial equipment manufacturer, connecting products, processing directions, completed systems, service, financing and quotation journeys.
The company serves multiple production sectors and custom technical requirements. Prospective buyers need to identify a relevant direction, review completed work, understand support options and request a tailored estimate.
We created a multi-level structure for products, services and projects, added market-specific language versions and repeated quotation forms. Content explains equipment through customer problems instead of relying on technical lists alone.
What we delivered
Business value
Useful resources
Delivery approach
We identified the audience, primary user scenarios and the information customers need before their first enquiry.
We planned the page hierarchy and content around a real action — selection, enquiry, purchase or consultation.
We combined a custom visual direction with responsiveness, performance and manageable functionality.
We verified key scenarios and prepared a structure that can continue to develop after launch.
Questions about this case
A substantial B2B website for an industrial equipment manufacturer, connecting products, processing directions, completed systems, service, financing and quotation journeys. The primary objective was to organise a broad equipment portfolio for domestic and international buyers.
Sorting and processing equipment catalogue; Dedicated directions for different production processes; Portfolio of delivered systems and metalwork; Service, partner and financing pages; Four language versions for target markets; Consultation and quotation forms.
Different audience segments receive relevant entry points. Complex equipment is explained through customer needs. The architecture supports international and organic growth.
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