Case study · SVT Україна
A corporate catalogue for bearings, conveyor rollers, seals and housings, with dedicated product directions and a direct route to technical product selection.
Technical B2B catalogue
Industrial buyers need the correct component, technical context and a fast route to the supplier. The SVT Ukraine website is structured around that working requirement rather than decorative browsing.
Bearings, rollers, seals, housings and related components involve multiple product types and parameters. The catalogue moves from a clear category to a specific item, helping engineers and procurement teams narrow their choice. Consistent naming, specifications and related groups reduce avoidable clarification.
A B2B product page must provide more than an image and short sales copy. Each page gives visitors the context required to prepare an enquiry, including purpose, parameters and available options, while keeping the contact route close to the technical information.
A structured product range creates natural landing pages for category and product queries. New brands, dimensions and groups can be added within the existing model while preserving descriptive URLs, page-specific metadata and internal relationships between items and their applications.
SVT Україна customers need to complete the core “product selection” journey without losing context on a smaller screen. The interface therefore prioritises localised versions and responsive navigation, clear content hierarchy and accessible actions at the moment they become relevant. This makes the mobile version a complete working experience rather than a reduced copy of the desktop website.
Every commercial block is connected to the project objective: to help technical buyers find the relevant category and contact the supplier quickly. Service details, examples, proof and calls to action appear in a deliberate order, so the visitor can understand the offer before being asked to contact the team. The resulting benefit is practical: technical buyers reach the relevant product direction faster.
The delivered b2b catalogue is structured so that the team can add new pages, categories, projects or editorial material without breaking the original customer journey. Technical and content foundations support further optimisation, advertising destinations and organic discovery. As the business grows, the catalogue can expand with additional product groups.
Case study · SVT Україна
Project overview
A corporate catalogue for bearings, conveyor rollers, seals and housings, with dedicated product directions and a direct route to technical product selection.
Industrial product ranges are complex and orders often require specification checks. The website needs to communicate breadth, applications and supplier expertise without pretending to be a simple retail store.
We surfaced the key categories, created focused catalogue pages and provided a clear contact journey for technical enquiries. The structure also supports educational content and future expansion of the range.
What we delivered
Business value
Useful resources
Delivery approach
We identified the audience, primary user scenarios and the information customers need before their first enquiry.
We planned the page hierarchy and content around a real action — selection, enquiry, purchase or consultation.
We combined a custom visual direction with responsiveness, performance and manageable functionality.
We verified key scenarios and prepared a structure that can continue to develop after launch.
Questions about this case
A corporate catalogue for bearings, conveyor rollers, seals and housings, with dedicated product directions and a direct route to technical product selection. The primary objective was to help technical buyers find the relevant category and contact the supplier quickly.
Bearing, housing, seal and conveyor roller categories; Product pages with technical context; Solutions for multiple industrial sectors; Enquiry form and prominent telephone contact; Editorial content supporting search visibility; Localised versions and responsive navigation.
Technical buyers reach the relevant product direction faster. Sales teams receive better contextualised enquiries. The catalogue can expand with additional product groups.
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