Case study · Ventilatieland
A Dutch online store for ventilation equipment, combining structured categories, search, technical products, campaigns and a complete ordering journey.
Large-scale technical e-commerce
Technical shoppers need to find compatible equipment across a large number of categories and specifications. Ventilatieland’s information architecture supports that practical selection process.
Categories reflect equipment type and practical need, allowing trade professionals and homeowners to begin from different points. Search, filters and nested categories progressively narrow the range without turning primary navigation into an unstructured product list.
Dimensions, capacity, compatibility, package contents and documentation influence the decision alongside price. Product pages organise those details and connect each item with relevant categories and accessories. Supporting guides help visitors who have not yet selected a specific model.
A deliberate taxonomy lets categories and products scale without unnecessary intent duplication. Landing pages, specifications and educational resources address different research stages, while internal links move users from system guidance to compatible components and purchase.
Ventilatieland customers need to complete the core “component discovery” journey without losing context on a smaller screen. The interface therefore prioritises responsive e-commerce interface, clear content hierarchy and accessible actions at the moment they become relevant. This makes the mobile version a complete working experience rather than a reduced copy of the desktop website.
Every commercial block is connected to the project objective: to make a large technical range accessible for efficient self-service selection. Service details, examples, proof and calls to action appear in a deliberate order, so the visitor can understand the offer before being asked to contact the team. The resulting benefit is practical: professional and private buyers receive clear journeys.
The delivered technical e-commerce is structured so that the team can add new pages, categories, projects or editorial material without breaking the original customer journey. Technical and content foundations support further optimisation, advertising destinations and organic discovery. As the business grows, the catalogue accommodates a broad range and seasonal campaigns.
Case study · Ventilatieland
Project overview
A Dutch online store for ventilation equipment, combining structured categories, search, technical products, campaigns and a complete ordering journey.
Customers arrive with different levels of knowledge: some search for a specific model, while others need a solution for a room or building. The catalogue must support both journeys without losing technical detail.
We built multi-level categorisation, search and clear product pages and integrated commercial campaigns into the homepage and catalogue. Navigation remains manageable across mobile screens.
What we delivered
Business value
Useful resources
Delivery approach
We identified the audience, primary user scenarios and the information customers need before their first enquiry.
We planned the page hierarchy and content around a real action — selection, enquiry, purchase or consultation.
We combined a custom visual direction with responsiveness, performance and manageable functionality.
We verified key scenarios and prepared a structure that can continue to develop after launch.
Questions about this case
A Dutch online store for ventilation equipment, combining structured categories, search, technical products, campaigns and a complete ordering journey. The primary objective was to make a large technical range accessible for efficient self-service selection.
Multi-level ventilation equipment catalogue; Search and category navigation; Product pages with technical specifications; Promotional campaigns and thematic collections; Cart, ordering and service pages; Responsive e-commerce interface.
Professional and private buyers receive clear journeys. Technical data supports rather than obstructs ordering. The catalogue accommodates a broad range and seasonal campaigns.
Need a similar solution?
Complete the short quiz or explore other cases. To begin, it is enough to describe your business, main objective and the action customers should take.